Brand identity / Sydney & Australia

One personality.
Every touchpoint.

A consistent look and voice, from the first logo to the website, pitch deck and everyday communications.

Corporate brand system concept

Brand identity

For businesses that want a coherent identity rather than a collection of disconnected assets.

What’s included

A considered scope.
A useful result.

A versatile palette and type system that feels right for your business.

Colour & typography system

Clear language that explains what you do and why it matters to your customers.

Brand messaging & direction

A practical guide and useful templates to keep your business looking consistent.

Guidelines & practical assets

How it works

Bring your existing logo, materials and goals. We’ll agree what needs to change and what is worth keeping.

01
Understand
We clarify the business need, the audience and what a useful first version should do.
02
Agree the scope
Deliverables, responsibilities, costs and milestones are agreed before work begins.
03
Create and review
Review at agreed stages, test the result and plan a practical handover.

Before we begin

Can you work with an existing logo?

Yes. A brand system can build around a useful existing mark. We’ll agree whether it needs refining or replacing.

Can you create ongoing brand materials?

Yes. Graphics, document templates and campaign assets can be scoped around the identity and the channels you use.

How much does a project cost?

The cost depends on scope, available content and technical requirements. Share your brief and we’ll discuss the work before preparing a quote.

What’s next?